Y3 A/W’11-12 ‘Beneath Between Beyond’
For their Autumn/Winter 2011-12 campaign, Y-3 asked artists Collier Schorr and David Benjamin Sherry to interpret the A/W 11-12 collection into a hyper-colored image campaign & mood film that are inspired by the collection’s theme; Reflecting on the nature of escape which ultimately results in conveying feelings of triumph that are about the journey and not the destination.
The campaign entitled Beneath, Between, Beyond exclusively launched during the Venice Biennale early June, followed by an updated brand website design, all released globally mid July 2011.
Creative Direction: Lloyd & Co.
Photography / Video Direction: Collier Schorr
The Video was made with the help of: Joe Tomcho, Michael Aghy, Rob Wright & David Rosenzweig
Landscape Photography: David Benjamin Sherry
Producer: Lloyd & Co.
Styling: Jay Massacret
Hair & Make-up: Holli Smith & Benjamin Puckey
Models: Kristina Salinovic & Robin Ahrens
