THIS JUST IN : ASOS launches ‘The ASOS Urban Tour’
After setting the bar high with their Footwear and Made in England collections launch last month, the ASOS bunch are taking digital to another level with the ASOS Urban Tour.
Today September 12th sees the online retailer's first ever innovative digital Menswear marketing Campaign that introduces the full Autumn/Winter 2011 collection.
Set to uncover the latest trends in fashion, art and music emerging from subcultures around the world, the videos were shot on location in London, Paris and Tokyo by street-culture prodigy directors Sebastien Strasser and Ben Newman.
Taking it a step further, the ASOS Urban Tour Videos will allow viewers to shop the outfits and looks worn by the performance artists through a site that will launch in a few days, creating a dynamic and functional social media viral campaign that has never been done before.
By Andreas Menelaou Features Assistant & Digital Co-ordinator
Have a look at the exclusive videos below:
Lil Buck, Baby Bang and the world's best street dance: ASOS The Urban Tour in London
The world's best skating crew: ASOS Urban Tour in Paris
