Swatch collaborates with Rankin and Hiroyuki Matsuura
If there's one thing that Swatch knows how to do really well is innovative collaborations and this time around they have really took the collaborative idea to the next level.
Fashion lens manipulator extraordinaire Rankin and Japanese pop artist Hiroyuki Matsuura have designed their own interpretation for Swatch's iconic plastic watch.
Matsuura who has previously worked as a graphic designer chose two of his very famous manga characters to portray his own vision on 'the art of the wrist' swatch watch whereas our very own British photographer Rankin has gone for a completely different direction and chose a photo that depicts the variations of an iris and comes in three colorways.
You can get all 5 swatch watches now at colette Rankin €45 & Horyuki Matsuura at €50
By Andreas Menelaou Features Assistant
