Levi’s do their bit for the environment with Levi’s WaterLess
Levi’s® have just launched a range of eco jeans called Levi’s® Water<Less™. The collection still has the same aesthetic as the Levi's we all know and love and is also as durable and exciting but the finish process saves approximately 20 million litres across the A/W season.
In total, 17 percent of the Levi’s® Fall/Winter 2011 collection, which is now available in stores across Europe, will be produced using the Water<Less™ method, saving approximately 20 million litres of water. This is equivalent to around 725,887 seven-minute showers, 3.6 million toilet flushes, or drinking water for a town of 10,000 people for over two years.
To help celebrate the launch the Levi’s® Flagship store has had a bespoke installation created within the store by award winning architect Ian McChesney.
Levi’s® Water<Less™ range is now available at Levi's stores!
