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20 06 11 by Admin

British brand Without Prejudice moves into new territories

British brand Without Prejudice moves into new territories

Founded in 2006 by brothers Jason and Russell Gerrard, UK brand Without Prejudice has managed to gain industry recognition and a massive celebrity following that includes Paul Weller, Jude Law and Jamie Redknapp with their fine attention to detail and pieces that define the style-conscious British modern man.

Having already made headlines within the smarter end of the market, Jason & Russel are taking in everything and launching a more laidback & casual knitwear line to hit the stores in time for the Autumn/Winter 2011-12  wardrobe rejuvenation ritual.

With fine gauge, chunky cables and colourful intarsias alongside knitted polos (pictured above) this will definitely be the design duo's most sought after and must-have collection.

The brand places social responsibility high on its agenda and has always found appropriate charitable partnerships to work with; and this year sees the brand ink a deal on its deepest commitment yet with the male cancer charity Everyman. The creation of the Without Prejudice Everyman suit means every sale will deliver a percentage of profits directly to charity.

Looking that good and also doing your bit for charity?Now that's a win-win combination!

By Andreas Menelaou Features Assistant

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