British brand Without Prejudice moves into new territories
Founded in 2006 by brothers Jason and Russell Gerrard, UK brand Without Prejudice has managed to gain industry recognition and a massive celebrity following that includes Paul Weller, Jude Law and Jamie Redknapp with their fine attention to detail and pieces that define the style-conscious British modern man.
Having already made headlines within the smarter end of the market, Jason & Russel are taking in everything and launching a more laidback & casual knitwear line to hit the stores in time for the Autumn/Winter 2011-12 wardrobe rejuvenation ritual.
With fine gauge, chunky cables and colourful intarsias alongside knitted polos (pictured above) this will definitely be the design duo's most sought after and must-have collection.
The brand places social responsibility high on its agenda and has always found appropriate charitable partnerships to work with; and this year sees the brand ink a deal on its deepest commitment yet with the male cancer charity Everyman. The creation of the Without Prejudice Everyman suit means every sale will deliver a percentage of profits directly to charity.
Looking that good and also doing your bit for charity?Now that's a win-win combination!
By Andreas Menelaou Features Assistant