B STORE Launch UK Corner in Selfridges and pop-up store at PRINTEMPS IN PARIS
Cult London destination, b STORE have always hit the right notes with their cool and unfussy take on classic menswear. Evolving season after season with inspiring wardrobe staples for the modern man.
This May to kick start their 10th anniversary celebrations with style, the brand have launched corners at Selfridges in Manchester & London and introduced their first international concept pop up store setting camp at the iconic department store Printemps in Paris.
b STORE say : 'to celebrate our 10th anniversary SELFRIDGES have offered us the opportunity to create a b STORE road show pop up. Our long term relationship with Selfridges meant we were able to work closely together to emulate the selection, ambience and aesthetics of b STORE and replicate it for 4 weeks in each UK branch of Selfridges. It's an exciting opportunity and is an example of Selfridges constant support of creative retail initiative's'
For their UK tour the corners house an exclusive edit of the label’s SS11 collection which includes double layered shirts, classic chinos and easy tailored linen pieces. The pop up stores will reflect b STORE'S clean and purist aesthetic with custom made fittings by long time b STORE collaborator: art director Tom Finch.While the Paris launch gets a preview of the label’s AW11 ‘This road will never end’ collection which includes checked and striped shirts, cropped biker jackets and blazers, classic chinos and 80’s print t’s with the space curated by designer Pablo Limon.
The shop fit see's a reinterpretation of recent furniture projects and installations that have occupied b STORE, almost makeshift with misplaced items such as a stool and a desk, used to display products in a less formal manner in keeping with the atmosphere of their own retail space.
At Selfridges London from the 11th of May to the 8th June.
