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G Star Raw - RAW for the Oceans Sweatshirts
Dutch clothing label G Star Raw has released a new line of sweatshirts as part of its RAW for the Oceans collection. The project is a joint partnership with Bionic Yarn and curated by chart topper Pharrell Williams. Launching as way to raise awareness for ocean pollution. The collaboration is in cooperation with The Vortex Project, an initiative by sustainable platform Parley for the Oceans.
Bionic Yarn makes fabrics by using the very same plastics that currently pollute the oceans, recycling these into yarns to make a wide collection of garments.
Two new sweatshirts make up the AW14 line; each priced at £100 and made from 28% recycled ocean plastic.
A white version is available with the slogan “Happy life. Happy human beings. Happy Oceans”, a nod to Pharrell’s hit single. A black version is available with a large octopus logo on the front.
Both come in round neck design with a slouchy oversized cut, ribbed cuffs and a cropped hem.
RAW for the Oceans is available in-store and online at https://www.g-star.com
Words by Cristian Burbano @xtianburbano
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