The 7th Man Team were delighted to be invited to UT POP-UP! LON, a unique concept gallery space dedicated to Uniqlo. The exhibition ran from Friday 19th till Saturday 27th April, located at the Hoxton Gallery.

Uniqlo partnered with Vice to present two weeks of events dedicated to Music and Art. With a choice of Tiger Beer or Vodka Cocktails at hand we enjoyed, Creations by legendary artists Keith Haring and Jean Michel-Basquiat and Music from Swim Deep, Wolf Alice, Fred Macpherson to name a few.

We also saw the launch of the UT Camera, a new smartphone video app that turns two second personal lopped video portraits into animation. People were invited to wear a Tshirt from the Uniqlo collection with designs from Ceclia Birtwell, Coco-cola and many more.
Wearing a chosen Tshirt each person did their craziest moves in the Pop up Booth. This was to ecompass Uniqlo’s Lifewear Concept, bringing individuality and fun to a Tshirt.

Today there will be a Pop-up vinyl store open from 12-6pm, go and have a browse.

Thanks UNIQLO and VICE. Visit, to apply for Tickets. http://www.uniqlo.com/uk/ut/

It seems like acclaimed British retailer AllSaints is turning over a new leaf this fall, a very creative new leaf. Under new direction by Wil Beedle, the brand is transitioning with new vibes and energy for the debut of its first fashion campaign. The Autumn/ Winter 2012 campaign is captured on a short film shot by Tom Beard, where an imposing group of creative talent celebrates the label’s innovation and vision in its hometown of London. In this digital era, a conceptual campaign using atypical media introduces a fresh and revolutionary approach.

Featuring a large cast of young creatives and up-and-comers such as painter Tomo Campbell, violinist Marques Toliver, ballerina Vita Kan, artist Phoebe Colling James, writer Stuart Hamond, musical duo Alpines, filmmaker Laura Gosh, singer Sophie Dickens and renowned model and entertainer Tony Ward. This alternative cast is not made up of models in an attempt to display an approachable sense of creativity, beauty and uniqueness; the kind of realism and inspiration that is delivered by the ‘real people’ in this campaign.

The Winter Menswear collection combines elements of East London and the classic rock n’ roll AllSaints recipe with fine, traditional tailoring. The range explores high quality fabrics and smart lines and structure. Classic and sophisticated outerwear in a fall colour palette encapsulate AllSaints’ signature of edgy merged with luxury. One of the highlights is the Warwick suit made from Italian wool and genuine horn buttons. Marques Toliver, the singing violinist, a rising talent from Brooklyn was taken with the coats,’ they are so streamline and cut with all the angles’ in a modern, almost futuristic way. Behind the scenes, Tony Ward talked about his favourite pieces; ‘I like the shiny Cabot boots, the Petrov Peacoat is really cool with the fur collar. I also like the Segment shoe, the creepers, I’m kind of a shoe freak.’ Ward looked ever so effortless cool in the campaign in items like dashing blazers and cigarette jeans.

The print ads are photographed by Aitken Jolly and currently displayed on the brand’s website. Against an industrial scenery, the featured artists and muses pose in their sexy winter looks that are now in stores. This surge of creativity seen in the brand’s first ever campaign does not end here, you can expect more. Music is a dominant feature in the AllSaints mentality, best proven on the website’s segment Basement Sessions which hosts exclusive interviews and performances with the hottest bands and musicians.

http://www.allsaints.com/shop_the_campaign

Feature by Daphne Stylianou.

Photographed by Grant Thomas Art Directed and Styled by Kieran Partise Make up by Carrie Jones using Mac Cosmetics Hair by Amber Rose Peake using Bumble and Bumble Model: Joseph Quigley at Storm Stylist Assistants: Dominic Cadogan, James Myhill, and Lana Vukojicic