20 05 13 by Elvia

AW13 Hologram

AW13 Hologram Shimmering down the Aw13 runway, Two tone metallics, light bouncing foils and high shine reflective fabrics created futuristic looks. From Holographic footwear at Mr Hare to glittering ski Jackets at Shaun Samson. DESIGNER: Katie Eary, Shaun Samson, Issey Miyake, Christopher Shannon, Bobby Abley, Walter…

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18 05 13 by Elvia

Marithe & Francois Girbaus SS13

Marithe & Francois Girbaus SS13 Launching this Season after 40 years in fashion, is the French premium label Marithe & Francois Girbaud. A brand that aims to please the creatively dressed amongst us, but remains equally accessible to men more classical in style. The innovative French label, unveils a perfectly executed, avant-garde…

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13 05 13 by Elvia

AW13 Monochrome

AW13 Monochrome Monochrome prints are in full force this AW. With a strong focus on the animal kingdom from Snakeskin at Christopher Kane and Dalmatian spots at Maarten Van Der Horst. Designers: Christopher Kane, Maarten Van Der Horst, Alexander Mcqueen, Lee Roach, Versace.

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12 05 13 by Elvia

AW13 Kaleidoscope psychedelic

AW13 Kaleidoscope psychedelic There was a feeling of 1960s psycedelia as Repetitive, photographic and gradient prints, in vibrant feminine colours were seen walking down the Runway. Showing full outfits patterned head to toe in shocking pink florals next to giant bugs at Kate Eary and large sketched red eyes on denim at Versace like…

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11 05 13 by Elvia

AW13 Accent Colours

AW13 Accent Colours Amongst the Autumnal shades there was a definite Bauhaus influence on the runway, with bold geometric shapes in primary colours poking through. From striking reds on formal tailoring at Alexander Mcqueen to Bold check jumpers at YMC. A great way to add colour to your wardrobe during dull winter months.…

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09 05 13 by Elvia

AW13 Orange Trend

AW13 Orange Trend Shocking, Acidic or Flaming, its the colour of the autumn, To be worn in full or as accents using accessories. This season saw Post-punk rebellious grunge at Richard Nicoll and Artic Youth at Topman Design all favouring the sunset hues. Vivienne Westwood's eccentric aesthetic, was shown by models wearing…

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08 05 13 by Elvia

Latitude 2013

Latitude 2013 Bookended by headline sets from the sizzling Bloc Party and the positively aflame Foals, Latitude's musical line-up looks certain to draw crowds for this year's edition of the popular music and arts festival. The biggest attraction for some, will be Kraftwerk who will headline the Obelisk Arena. Promising…

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04 05 13 by Elvia

The Westbrook Tassle Moc by Sebago

The Westbrook Tassle Moc by Sebago This week I attended Dinner at ‘45 Park Lane’ to view Sebago’s premium ‘Made in the USA’ Collection. Constructed by one of the oldest tanneries in Northern America, each style has been hand made using deluxe soft Horween leather. The pick of the collection for the 7th Man team was the Westbrook…

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03 05 13 by assistant

Lokum Istanbul for Men.

Lokum Istanbul for Men. With a choice of Tea Rain, Sweet Orange, Mediterranean Sun or the Exotic Jasmine Scent of the Garden's of Babylon. Lokum istanbul has designed scented candles in travel size. Beautifully designed candles to enjoy the subtle sensation of memory provoking magic, wherever you go. To accompany this selection…

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29 04 13 by Elvia

James Long x Kurt Gieger

James Long x Kurt Gieger Attending Kurt Geiger’s press day, I spotted Jimmy and Jack. Two pairs of shoes born from a collaboration with Designer James Long. They had their debut on the runway this January at the James Long show and will be released to the public this September. Jimmy is a combination of Perspex and horse hair…

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05 04 13 by Elvia

Bowery Boots By Modern Vice

Bowery Boots By Modern Vice Brothers Jensen and Jordan Adoni are the Duo behind Modern Vice. A New York based brand creating premium footwear for fashion enthusiasts. New to their collection are the 'Bowery' Boots. Using italian leathers and skins including rattle snake, belly cut python and pony hair. In an array of colours with…

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29 03 13 by Elvia

Elvine Launching in UK

Elvine Launching in UK Swedish brand Elvine was founded in 2001 and since then it has gained a lot of attention and a large following. Adapted for the cold, wet Swedish climate it is known for elements of comfort, protection and functionality without compromising style. With a modern street edge for casual wear, it promises…

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23 03 13 by Elvia

STORM Watches for Men

STORM Watches for Men The eternally classic and essential men’s accessory; the watch. STORM’s newest collection promises functionality and style. The contemporary and masculine designs of the men’s watches collection offers a variety of different styles, in quality and modern materials that adapt into both casual and…

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21 03 13 by Elvia

Fred Perry ‘in Camouflage’

Fred Perry ‘in Camouflage’ For over 50 years Fred Perry Clothing has played a part in the British Street fashion scene, Kitting out some of our best loved music icons. Fred Perry's new collection blends elements of its tennis heritage with strong subcultural references. The classic Fred Perry Bomber has been transformed with a…

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11 03 13 by Elvia

Anatomic & Co

Anatomic & Co Brazilian brand Anatomic & Co specialise in premium men’s footwear made from luxurious leathers while upholding a commitment to fair trade. As part of The Wardrobe Collection for Spring/ Summer 2013, the brand introduces the classic Desert boot, the Colorado in five shades for the perfect combination…

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02 02 13 by Elvia

‘Girls, Girls, Girls’ on Worn By Tshirts

‘Girls, Girls, Girls’ on Worn By Tshirts Calling all music lovers, ‘Girls Girls Girls’ is the focus of a new range of Tshirts in Worn By’s new collection this season. If you appreciate the style and legacy of classic icons. Check out these Rocky T's. Capturing moments in music history each screen print has been built from polaroids, recreated…

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31 01 13 by Elvia

George Cox x Red or Dead

George Cox x Red or Dead The creepers have made a very strong comeback in recent years, reappearing in East London and spreading through the high street soon after that, making the creepers the staple shoe yet again since its British Punk heyday back in 1970s. The ‘brothel creeper’ has been the signature product of the George…

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27 01 13 by Elvia

Lacoste AW 13

Lacoste AW 13 Lacoste eases us into the winter months with a collection borrowing a nautical stripe from last summer and clashing it with an ultra winter inspired retro skiwear vibe. With Vibrant hues of blue and red on stripe jumpers and tailored quilted blazers the collection is made fresh and modern.

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23 01 13 by Elvia

Dsquared2 Mens AW13

Dsquared2 Mens AW13 Dsquared2 has a collection for AW13 that will inspire you to hit the town with some seriously cool swagger. The inspiration for this collection takes you back to the golden age of Jazz. Italian tailoring has been mashed up with military motifs. Shrunken trench blazers and three quarter length trousers…

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16 01 13 by Elvia

Exclusive Collection at Austin Reed

Exclusive Collection at Austin Reed Saville Rows finest Nick Hart is set to launch an exclusive line of expert tailoring. Titled AR RED by Nick Hart, his creations hit the high street in february, next month. The collection encompasses Hart’s vision influenced by the 70s and 80s British jazz era and draws in added inspiration from modern…

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13 01 13 by Elvia

Mens Collections AW13 Highlights Day Three

Mens Collections AW13 Highlights Day Three Highlights from Wednesday, shows designers pushing the boundaries of men’s…

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12 01 13 by Elvia

London Collections: Men The Highlights Day Two

London Collections: Men The Highlights Day Two On Tuesday London oozed creativity from all areas. Vivienne Westwood's visions…

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12 01 13 by Elvia

London Collections: Men The Highlights Day One

London Collections: Men The Highlights Day One Britain has always been the home of menswear and this season the standards…

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02 01 13 by Elvia

Mens Collections AW13 Coming Soon!

Mens Collections AW13 Coming Soon! Men's fashion week is closing in on us so soon after the christmas period,…

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12 12 12 by Elvia

Fresh Ego Kid

Fresh Ego Kid Street-wear is stepping it up with stylish and bold designs as introduced by Fresh Ego Kid; a new sportswear brand launched by football striker Marvin Morgan. With a collection featuring a range of products for men and women, the Fresh Ego Kid logo will soon be popping up on tees, vests, beanies and…

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12 12 12 by Elvia

Live streaming of London fashion week AW13.

Live streaming of London fashion week AW13. The 7th man team are proud to announce we will be hosting live viewings of all the menswear shows be held at the hospital club for London fashion week AW13. Have a sneeky peek at this taster thanks to the British fashion Council. A preview of whats to come. Live streaming of all the shows will be available…

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10 12 12 by Elvia

LOVE BRAND & Co. ENDEAVOURS TO SAVE THE ASIAN ELEPHANT

LOVE BRAND & Co. ENDEAVOURS TO SAVE THE ASIAN ELEPHANT Christmas is just around the corner, so why not give a gift to a friend or family member this year and do your bit for charity. British, iconic and imaginative; three words that some up why 7th man magazine are inspired by Love Brand & Co. A fashionable brand working with the Elephant family. Love Brand…

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10 12 12 by Elvia

Step into the Future with Luisaviaroma.com

Step into the Future with Luisaviaroma.com This Christmas for luxury fashion at your fingertips visit luisaviaroma.com. To keep us ahead of the trends, luisa via roma has showcased pieces from a variety of sought after designers. We love the way these models have been put in trend inspired looks with sleek futuristic silver hair. For a fresh…

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07 12 12 by Elvia

Jenny Schwarz

Jenny Schwarz Schwarz by name and dark by nature, Menswear designer Jenny Schwarz creates designs with an eerie feel. A fusion of the past and the present is evident in her traditional tailoring techniques. Influenced by her Great Grandfather, Johann Schneider a successful menswear tailor in the 1920s. When designing,…

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07 12 12 by Elvia

Orschel-read SS13

Orschel-read SS13 Prior to his fashion career, Stefan Orschel-read was a gold medal winning dressage rider for Great Britain, who grew up in the hills of Scotland. His background is evident in his collections. Full of eccentric equestrian looks. This is the seventh collection from Orschel-Read. A follow on from his AW12…

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02 12 12 by Elvia

Hasan Hejazi x Marina and the Diamonds

Hasan Hejazi x Marina and the Diamonds London- based designer Hasan Hejazi and his muse, singer Marina from ‘Marina and the Diamonds’ have collaborated on a fashion project that resulted in a short fashion film by Thomas Knights and an editorial, shot by Tim Bret Day. This creative marriage of the two artists brings together a stunning…

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27 11 12 by Elvia

Herring Shoes

Herring Shoes British, timeless and masculine elegance; all words that could describe James Bond but when handcrafted footwear is added to the list, we are no longer talking about the spy icon, although he might come up in other conversations in the form of Daniel Craig. That also applies to Herring Shoes, a brand…

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